Product Marketing Manager

RAPIDEV · 2 weeks ago
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Department
Marketing
Employment Type
Full-time

Rapidev Pvt Ltd is hiring: Product Marketing Manager


Required Experience: 5+ Years

Job Nature: Full-time (Regular)

Work Nature: Onsite

Office Timing: 9:00AM to 6:00PM                                    

Location: Rapidev Pvt Ltd., NSTP, NUST, Islamabad


About Rapidev:

Rapidev Group has been developing indigenous technology since 2017 across four companies, OwlSense (AI and open-source intelligence software), RapiGuard (secure communications and defense R&D), 3POL (climate and energy technology), and RAPICS. Our solutions are deployed by defense ministries, law enforcement agencies, intelligence services, and telecom operators across 10 countries. Our R&D department is appraised at CMMI Maturity Level 5 (v3), the highest level of process maturity, and we hold ISO 9001 and ISO 14001 certifications. With our in-house SMT line offering 80,000 CPH PCB assembly capacity, Rapidev combines advanced R&D, engineering excellence, and robust manufacturing capabilities to deliver mission-critical technology at scale.


Job Summary:

We are seeking an experienced Product Marketing Manager to lead product marketing and growth for our SaaS portfolio, with direct involvement in product roadmap, specifications, and delivery. The role will focus on go-to- market strategy, positioning, product launches, acquisition, retention, and revenue growth, while working closely with engineering, design, sales, and leadership teams to ensure successful product delivery.


Key Responsibilities:

  1. Own product positioning, messaging, launch plans, and end-to-end GTM strategy for SaaS products.
  2. Drive paid acquisition, organic growth, content, lifecycle marketing, and CRO initiatives against measurable growth targets.
  3. Monitor CAC, LTV, retention, attribution, and cohort performance to guide marketing and budget decisions.
  4. Lead A/B testing and translate customer insights and product data into growth and product decisions.
  5. Contribute directly to product roadmaps, prioritization, requirements, and product specifications.
  6. Coordinate with engineering teams on feature scope, delivery timelines, and roadmap trade-offs.
  7. Manage marketing budgets and support the development of cross-functional marketing teams.
  8. Align engineering, design, sales, and leadership stakeholders across product and GTM initiatives.


Qualifications:

  1. Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  2. 5+ years of experience in product marketing and/or product management, preferably in SaaS or subscription-based products.
  3. Demonstrated ownership of an end-to-end GTM/growth motion.
  4. Hands-on experience with Google Ads, Meta Ads, lifecycle marketing, and growth analytics, with measurable performance outcomes.
  5. Strong analytical skills with experience using attribution, cohort, and product analytics to drive decisions.
  6. Practical experience contributing to product roadmaps, specifications, requirements, and prioritization.
  7. Experience working directly with engineering teams and managing cross-functional stakeholders.
  8. Strong communication, analytical, organizational, and problem-solving skills.


Preferred Skills:

  1. B2B or enterprise SaaS GTM experience, particularly sales-assisted or PLG-to-sales-assisted models.
  2. Experience with creator/influencer programs or AI-enabled marketing operations.
  3. Experience scaling SaaS products and user bases.
  4. Experience working in MENA/GCC markets, including regional pricing and localization.
  5. Formal Product Manager experience or product management certification such as CSPO, Pragmatic Institute, or equivalent.


Six-Month Performance Expectations:

  1. Develop and execute a documented GTM and product positioning strategy for assigned SaaS products.
  2. Demonstrate measurable improvement in key growth metrics, including CAC, activation, or retention.
  3. Establish and maintain an effective product roadmap, prioritization framework, and delivery cadence.
  4. Establish reporting mechanisms linking product delivery, marketing performance, and business outcomes.


Benefits:

  1. Medical Insurance
  2. Life Insurance
  3. EOBI
  4. Gratuity
  5. Paid Leaves
  6. Annual Leaves Encashments
  7. Bonuses
  8. Annual Increments
  9. Appreciation Tokens
  10. Learning Opportunities
  11. Training & Development Programs


How to Apply?

To apply for this position, please visit the Rapidev Careers Portal and submit your application online by completing the application form and uploading your latest resume. Kindly note only shortlisted candidates will be approached for processing the application.

Rapidev is an equal opportunity employer and welcome applications from individuals of all backgrounds, regardless of gender, race, ethnicity, religion, disability, or any other characteristic. We believe in creating a fair and supportive environment where talent and dedication are the key drivers of success.